With a lightweight aluminum body, advanced sport platform, and various new safety assistance and multimedia systems, the all new, re-vamped 2012 Audi A6 portrays the finest of innovations. Styled to coincide with the latest cues from the rest of the new Audi model line, the new A6 optimizes the mix of space, athleticism and elegance. Inside this gorgeous luxury sedan, the ergonomic design and use of quality leather and soft touch materials ensure comfort and extremely limited road noise – nothing short of what consumers have come to expect from Audi product. Every interior detail, from the “wrap around” cockpit to the touchpad and head’s up display, is a testament to Audi’s progression and thriving technological advancements.
The new A6 will be available in a wide array of powertrains. The impressive 300hp 3.0L supercharged V6 will still be utilized, however it will also later be accompanied by varying hybrid and diesel options. The 2012 A6 hybrid will follow the release of the Q5 hybrid and will debut sometime after the re-designed A6 hits the market. Hybrid power will be produced through a 2.0 TFSI engine paired with an electric motor that sits between the engine and the eight speed transmission. It will be capable to run purely electric up to striking speeds of 100km/h. In comparison to the previous model, fuel consumption of the new A6 has decreased by up to a staggering 19 percent – vigorously outperforming its competitors.
In a recent press release, Audi announced that for the fourth consecutive year, it will advertise during Super-bowl XLV. A hefty financial investment of at least $3 million will lead to “record levels of awareness and showroom traffic with national consideration numbers showing significant spikes post game” Scott Keogh, chief marketing officer at Audi of America justified. During last year’s Big Game, Audi’s commercial highlighted the A3 TDI, and while Audi hasn’t officially released the theme for the 2011 spots, it’s quite likely the 2012 A6 will make its way to the big stage.
For full press releases on the 2012 A6 and Audi’s investment into Super Bowl XLV visit autoblog.com. Please feel free to come in and speak with one of our Audi specialists for any further information as well.
