Golf Wagon TDI tops Consumer Reports List and makes Ward’s 10 Best

There’s absolutely no doubt that the importance fuel efficiency is increasing exponentially for consumers shopping in the automotive market. Vehicle manufacturers are becoming intensely competitive in capturing the ever-growing “green” vehicle segment. This means an emergent use of hybrid and diesel technologies, as well as engineering smaller, lightweight autos.  To assist shoppers in narrowing down the many savvy choices in the retail industry, the well respected journalists at Consumer Reports conduct annual, quite comprehensive comparison tests of competing products. With an audience of more than 7million subscribers, Consumer Reports has become a very reliable source for information and advice on consumer products and services. In the company’s latest eco-friendly vehicle evaluation, the Golf TDI Wagon was rated “excellent”, and is currently the only one of the four tested that earned a “Recommended” status from Consumer Reports. The competitors – the Honda CRZ, Ford Fiesta and Mazda2 were given their merits, but the 2.0litre turbocharged 4 cylinder diesel (found in the Golf, Golf Wagon and Jetta) emerged as the best overall package. With fuel sipping numbers attaining less than 5litres/100km, a supple and well controlled drive, excellent braking and a spacious cargo area, the TDI provides an optimal combination of fuel efficiency, driving excitement and versatility.   

WardsAuto – experts in automotive data, analysis and news, annually conducts the Ward’s 10 Best Engines competition which is designed to recognize powertrains that set benchmarks in their respective vehicle segments. Volkswagen’s 2.0L turbodiesel is the only returning winner, now with three consecutive triumphs it becomes the dean of Ward’s Best Engines list. The impressive torque numbers, quiet and enjoyable ride of the four cylinder, portrays the finest characteristics of VW’s new generation of clean diesels.  Audi’s 3.0L TFSI Supercharged DOHC V-6 – found in the S4, A6 and now Q7 model lines was also acknowledged as of one the year’s 10 Best. As a successor to the 4.2 V8, the forced induction V6 proves how improved fuel economy does not have to come at the cost of sacrificed performance.

For further information regarding Consumer Reports recommendations or the Wards 10 Best Engines list, visit their respective websites (consumerreports.org and wardsauto.com). For inquiries on VW’s turbodiesel or Audi’s supercharged V6 please visit either the manufacturer’s website or come into speak with one of our consultants here at Crosby.

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The 2012 Audi A6: setting the standard in innovation.

 

With a lightweight aluminum body, advanced sport platform, and various new safety assistance and multimedia systems, the all new, re-vamped 2012 Audi A6 portrays the finest of innovations. Styled to coincide with the latest cues from the rest of the new Audi model line, the new A6 optimizes the mix of space, athleticism and elegance. Inside this gorgeous luxury sedan, the ergonomic design and use of quality leather and soft touch materials ensure comfort and extremely limited road noise – nothing short of what consumers have come to expect from Audi product.  Every interior detail, from the “wrap around” cockpit to the touchpad and head’s up display, is a testament to Audi’s progression and thriving technological advancements.

The new A6 will be available in a wide array of powertrains. The impressive 300hp 3.0L supercharged V6 will still be utilized, however it will also later be accompanied by varying hybrid and diesel options. The 2012 A6 hybrid will follow the release of the Q5 hybrid and will debut sometime after the re-designed A6 hits the market. Hybrid power will be produced through a 2.0 TFSI engine paired with an electric motor that sits between the engine and the eight speed transmission. It will be capable to run purely electric up to striking speeds of 100km/h.  In comparison to the previous model, fuel consumption of the new A6 has decreased by up to a staggering 19 percent – vigorously outperforming its competitors. 

In a recent press release, Audi announced that for the fourth consecutive year, it will advertise during Super-bowl XLV. A hefty financial investment of at least $3 million will lead to “record levels of awareness and showroom traffic with national consideration numbers showing significant spikes post game” Scott Keogh, chief marketing officer at Audi of America justified. During last year’s Big Game, Audi’s commercial highlighted the A3 TDI, and while Audi hasn’t officially released the theme for the 2011 spots, it’s quite likely the 2012 A6 will make its way to the big stage. 

For full press releases on the 2012 A6 and Audi’s investment into Super Bowl XLV visit autoblog.com. Please feel free to come in and speak with one of our Audi specialists for any further information as well.

 

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Audi “Advancement Through Technology”

 In almost every passing month this year, Audi’s sales worldwide have continued to flourish. Not only has the aggregated company surpassed numerous company global sales records, but here in Canada, Audi is leading almost every other vehicle manufacturer in sales growth.  The company boasts a sales increase of over 33%, to roughly 12,700 vehicles delivered in the first ten months of 2010.  The fact that Audi has done so well amid a global recession is doubly impressive.

 Audi’s current momentum, fuelled by months of increasing demand and red-hot sales, is predicted to continue with the company’s determined goals of becoming a leader in both the luxury vehicle market and setting the standard in the premium electric vehicle segment. To assist in achieving these objectives, Audi has developed the e-tron division. The brand has recently invested $89million into a 150,000 square foot test center at its world headquarters to engineer electric powertrains and batteries. Audi’s current alternative powertrain plan includes: full hybrid versions of the flagship A8 sedan, as well as the Q5 SUV, which are both due in late 2011, a hybrid A6 that’s likely to arrive in 2012 and finally a range of high priced electric cars – starting with the battery powered e-tron version of the iconic R8 in 2012.  Further, in 2013 VW Group plans to launch a fully electric version of its UP minicar, the E-Golf and E-Jetta.

By 2020, Audi wants to increase the efficiency of its internal combustion engines by an impressive 30% and plans for 5% of the brands line-up to be electric. Audi parent Volkswagen AG wants the group to be number one in hybrid and electric vehicles by the end of the decade, increasing its EV market share to 3% of its forecasted global sales of 10million units by 2018.

Alongside the development of the various alternative power-train options, Audi is continuously researching and extending the technological capabilities of its products. This past September, Audi’s autonomous TTS conquered ascending the demanding Pikes Peak mountain course – a significant, visible stride forward in bringing autonomous vehicle technologies to market. This expertise is already being employed in producing far safer vehicles and increasingly intelligent automotive computer systems.  

Earlier this year, CEO Rupert Stadler, vowed nothing short of pushing Audi to the top of the premium vehicle segment by 2015. Thanks in large to its dominance in China, the company is currently neck and neck with Mercedes for second place after BMW. However with rapidly growing market shares in North America, and the upcoming releases of the A7 and A9 model lines, Audi’s future looks very bright. 

For further information on Audi’s latest news and technologies or its products, visit audi.ca on the web or come into Crosby’s to speak with one of our knowledgeable Audi specialists.

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Crosby Car-Care Clinics

Just last week we were pleased to host our fifth successful Car-Care Clinic. Once every three months, Crosby clients who have recently purchased a vehicle are cordially invited to a free customer appreciation session. The program is facilitated by a licensed automotive technician named Christine Mitchell. Christine excels in delivering sensible vehicle knowledge to clinic attendees in a light hearted and an extremely friendly manner.

Sessions focus on prevalent methods to maintaining striking paint and clear exterior coats, provide information on VW/Audi product safety features, include a power-train demonstration and give general suggestions on how to properly keep your Volkswagen or Audi in overall premium condition.

The one hour clinics are held on varying evenings during the week in our Service Department. Light refreshments and elegant hors d’oeuvres are served to attendees. Crosby rewards members also earn $50 onto their cards for attending. Further, Crosby clients are welcomed to bring family and friends to these informative and enjoyable events.

For more information on our Crosby Car-Care Clinics please don’t hesitate to inquire through email (info@crosbyvwaudi.com) or call us at 519.894.9300.

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Realising the Value of the Crosby Rewards Program!

After a year in motion, the Crosby Rewards program members are beginning to recognize significant savings in both our Sales and Parts/Service departments. At Crosby’s we sincerely appreciate the business of our customers. In an effort to prove our gratitude to the business we earn, Crosby clients purchasing either a new VW/Audi or CPO vehicle are automatically registered into our AutoRewards membership, which can aslo be bought seperately in our Service department ($89.95). With this privilege, a complimentary oil change as well as paint touch up sticks is given to welcome new affiliates. Furthermore, members are rewarded points to their cards when parts and service are acquired through our dealership, and when personal referrals purchase vehicles through us. Accumulating points leads to various service privileges and price adjustments of up to $2000.00 on obtaining a new or pre-owned vehicle from Crosby’s.  

As well as the aforementioned promotions, members will value other incredible vehicle savings, and exclusive benefits to discounts not only at our store but also a wide range of local merchants.  From window tinting and stone guard bonuses to rental car discounts and priority service scheduling, Crosby Rewards members are appreciated in various forms at our dealership. Even outside the auto industry, members will be very grateful for the available savings at local restaurants like Verses and East Side Mario’s as well as other businesses including Custom Flooring, Centre in the Square, and Popeye’s (World) Gym. 

In our quest to achieve superb customer satisfaction standards, our dealership is pleased to offer such a unique incentive. With thousands of dollars in exclusive benefits not only at our store but at various ones around the area as well, we invite you to join the club.

For more information on our dealership, the Crosby Rewards Program or any VW/Audi new or certified pre-owned products please visit our website or come in to speak with one of our informed and personable associates.

 

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Volkswagen Canada Accomplishes New October Sales Record!

Just last week VW Canada was extremely proud to post 4,306 new vehicle sales throughout the month of October.  This figure is up 22% in comparison to last year’s total sales for the fall month. The flourishing sales of the new VW Jetta, up 164% over last year, boosted the aggregated company’s total new vehicle deliveries to a fresh October record.  The VW Golf (both gas and TDI lines), and GTI models also showed remarkable sales gains and prove the accomplishments of Volkswagen’s ambitious sales targets, financing/leasing programs and newly innovated products.  

Not only is Volkswagen boasting vastly amplified sales this past month, Audi is also realizing great triumphs. Since released for the 2009 model year, the re-designed A4 and all new Q5 and A5 have brought immense amounts of consumer demand for all Audi products.  

Year to date, Volkswagen has recognized a 12% augment in total new vehicle sales, while Audi has achieved sales figures 33% greater than last year. Overall both divisions continue to produce highly demanded, technologically advanced, elegantly styled and finely tuned vehicles that heavily assist in the companies ambitions of capturing larger market shares in North America.

For further inquiries regarding VW/Audi sales numbers or other industry figures visit http://www.desrosiers.ca/.

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Time to prepare your vehicle for winter!

Fall maintenance is a great consideration to assist in prolonging the life of your vehicle and to ensure a stress-free winter. Although some tire manufacturer’s opinions regarding when customers should change over to winter tires slightly differ, experts in the field have now come to the consensus that when temperatures drop below 7 degrees C, winter tires execute optimally. Designed not only for uncompromised snow and ice performance, winter tires endure the hardening effect of the progressively colder winter months. Winter tires are engineered with a softer rubber tread compound (which doesn’t become stiff in cold weather conditions) to deliver a significant increase in traction over all seasons. Hence, braking distances, cornering and overall handling are drastically improved.

 At Crosby’s we make it affordable to keep your German-engineered VW/Audi to the standards it was manufactured to meet. Only VW/Audi Original parts are produced specifically for your vehicle – built to last, professionally installed and backed by a factory warranty.  Changing your tires, examining your brakes and aligning your wheels are recommended fall maintenance services to best prepare your vehicle for the harsh winter conditions.  

 

From now until December 31, Crosby’s is offering brake specials, valuable snow tire packages, and cash bonuses on all service requests (minimum $50 expenditure). Schedule your fall maintenance service at Crosby’s at your earliest convenience to take advantage of these limited time Parts and Service Specials.

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2010 Model Clearance

With the New Year quickly approaching and very few 2010 VW/Audi products remaining in our inventory, now is the time for consumers to save!  Volkswagen Finance is currently offering special interest rates as low as 0.9% for finance terms up to 66months on VW products, as well as cash incentives on all of our remaining 2010 VW and Audi models.  

Take advantage of these extremely desirable offers by visiting Crosby VW/Audi and speaking with one of our informative and personable sales consultants. 

(Pictures of remaining 2010 vehicle inventory at Crosby’s)

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Crosby’s second annual Track Day brings enjoyment to all attendees!

Sunday October 3^rd marked another triumphant event on the calendar for Crosby’s.  Although a little cool, the sun was out and shining bright which made for a beautiful fall day and premium track conditions.  Participants were given in class instruction on proper driving techniques and were given lots of opportunity to perfect them out on the track. Sunday morning, drivers were accompanied by professional racers to ensure the utilization of the methods discussed prior and to build confidence. After an incredible lunch, drivers were re-fueled and amped to get back out on the track. As an observer, it was amazing to see the immense improvements by mid-afternoon in lapping skills among all participants.  The excitement was electric and guests to the event expressed mass appreciation to the day’s activities. Overall, the event ran flawlessly and participants were extremely happy with the rare opportunity they were provided.

We’d like to thank all participants in this year’s Track Day, without your support such events wouldn’t be possible.  

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Audi climbs 23 spots in JD Power Rankings!

It comes as no surprise to see Audi surpass competitors Mercedes Benz and BMW in this year’s JD Power and Associates’ Vehicle Ownership Satisfaction Study (VOSS). As part of the brand’s strategy to become the world’s leading luxury automaker, a strong emphasis has been placed on customer satisfaction, product development and technological innovation. With an overall ranking of 27^th in the 2009 study, it’s apparent that these aforementioned goals are proving successful and thus have helped push Audi into the 4^th place position in this year’s survey. Since the release of the Audi R8, and redesigned Audi TT in 2008, the brand has brought aggressive, yet elegant design and advanced engineering to the forefront. Also in 2008, the public was exposed to the astonishing A5/S5, which since has proven a critical player in the luxury sports coupe segment. The completely re-designed A4 was released in 2009, and built enough popularity to make the LED daytime running lights a modern brand signature. Year to date, Audi has seen a 37% increase in sales, moving 10,000 units since the beginning of the annum (Desrosiers Automotive Consultants).

Furthermore, this year marks the 30^th anniversary of the Audi Quattro, a vehicle that completely changed all-wheel drive technologies and capabilities. To celebrate, the brand has produced a limited supply of “Quattro edition” A4s, and marketing this milestone as “30 years of an unfair advantage.”

In today’s fragile marketplace, the gap between winners and losers is widening constantly. Audi’s business strategies, new/improved products and increased customer satisfaction have pushed the brand to be part of the small circle of auto manufacturer’s realising steady growth in this unstable environment. That being said, Audi is far from reaching a plateau and expects nothing less than continuing to increase market share and furthering consumer admiration.  

For more information on the JD Power and Associates’ VOSS study or other customer satisfaction surveys, visit http://businesscenter.jdpower.com/Home.aspx. To further educate yourself on the Audi brand or its products, http://www.audi.ca/ca/brand/en.html is a useful link, however visiting Crosby Audi to understand and experience the brand in person, will prove quite valuable.

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